How to get to the top of Google: 5 essential SEO steps

Search engine optimization (SEO) may be one of the more difficult aspects of digital marketing, but it’s also one of the most important ones. SEO helps improve your website’s search rankings in both organic and paid search results, thus helping you get more traffic from search engines. For those unfamiliar with SEO, here are five essential steps to help you achieve higher search rankings in Google

1) Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Plus, it makes everything easier when you know what people are searching for already! To do this efficiently (or at all), we recommend using Google’s Adwords Keyword Tool.

-On page optimization: Your content will determine how well you rank on google so it needs to be optimized correctly! Ensure that the title of each page includes your targeted keyword(s). Additionally, pay attention to word count.

2) Site Structure

One of the most important aspects of ranking in Google is site structure. A well-organized website with a clear hierarchy is easier for both users and search engine crawlers to understand, making it more likely to rank higher. To optimize your site structure, start by ensuring your pages are all reachable from the home page via links. Then, organize your pages into logical categories, and use descriptive titles and URLs that include relevant keywords.

3) Content Marketing

If you want your website to rank higher in search engine results pages, you need to start with strong content. Content marketing is the process of creating valuable, relevant, and engaging content to attract and retain customers. Here are five essential steps for creating a content marketing strategy that will help you get to the top of Google 1) Establish goals

2) Define the audience

3) Determine channel priorities

4) Plan an editorial calendar

5) Review your analytics

6) Evaluate what’s working and what’s not

7) Measure progress

Are you getting enough traffic? Is it converting? Are people clicking on links? What do they read most often? What do they read least often? What topics should you write about more or less of? How can you make them stickier, more attractive to readers? These are all important questions to ask yourself when evaluating success. Asking those questions and answering them will allow you to tailor your content around the interests of your readers so that you’ll be more likely to attract them and convert them into paying customers.

4) Social Media Marketing

1.Build a strong social media presence. This will help you connect with potential customers and create a base of followers who can help promote your business.

2. Use keywords in your posts and on your website. Doing research to find the right keywords can be helpful in driving traffic to your site.

3. Create quality content. This is one of the most important things you can do to improve your SEO — make sure what you’re writing is interesting and informative!

4. Promote your content. There are many ways to do this, including emailing it out to your network, posting it on social media sites, or even submitting it to online publications. You should also consider reaching out to bloggers for guest posting opportunities.

5. Update often.

If you post new blog articles regularly, search engines will rank them higher because they’ll show up more frequently in search results pages. 6.

5) Technical Aspects

1. Make sure your website is accessible to Googlebot and other web crawlers by checking your robots.txt file.

2. Optimize your website’s title tags and meta descriptions to include relevant keywords for your business.

3. Use header tags wisely on each page of your website, including H1, H2, and H3 tags.

4. Improve your website’s loading speed for both desktop and mobile users.

5. Check if you have any duplicate content that could be penalized in search engine rankings.

Review your external links to make sure they are not spammy or harmful to a user’s experience. A link juice, also known as link authority, passes along to those linked sites when people click on them. Link juice can help boost your site’s ranking in the SERPs, so it’s important to maintain good quality backlinks from reputable sources. Add social media buttons so visitors can share your content with their networks- this will help drive more traffic back to your site.

Finally, establish goals for what you want to achieve with SEO and keep track of these goals using KPIs (key performance indicators).